







September 26/30 2006
Architect Michele Marchese designed Iris Ceramica's stand for the 23rd Cersaie trade fair, based on a new concept that revolutionises the static idea of the stand.
Exhibiting new products in a dramatic, emotion-packed space, optimising the use of space to express simplicity and functionality: these are the keys to architect Michele Marchese'sIris Ceramica stand at Cersaie 2006.
An elegant display, simple, ingenious design and innate elegance: the most important trend is use of elements that complement one another, natural combinations born out of carefully planned juxtapositions of details.
The new products from Iris are already visible on the outside of the stand, at its many entrances offering glimpses of the display totems and the precious flooring Iris Ceramica has prepared for Cersaie 2006.
The space designed by Marchese welcomes visitors, guides them toward discovery of the new materials, then leaves them to discover the last part of the exhibition route alone.
Iris Ceramica at Cersaie 2006: Hall 26 stand A188-B189