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Antonio Citterio golden proportion poster for Cersaie 2006
The success of Cersaie 2005 in terms of attendance figures confirms the show’s unchallenged status as the most important world event for the ceramic tile and bathroom furnishing sectors. The international stance and central role that the show has assumed over the years testifies to the will to look to the future, to take on new challenges and focus on ever new goals. Cersaie is now also becoming a vital appointment for professionals working on large projects in the urban, office and commercial segments as ceramic tiles are increasingly used for major works such as ventilated facades, public buildings and squares, shops and offices, as well as the customary interior and exterior residential applications.
In a tradition that began in 2000, each year an internationally acclaimed architect or interior designer is commissioned to design the show’s poster. This year’s image has been created by Antonio Citterio, an eclectic professional who works in both fields and in 1999 set up the “Antonio Citterio and Partners” multidisciplinary architecture, industrial design and graphic design firm, based in Milan and Hamburg. He is rationalist in approach, as evidenced by his most significant works, and has a preference for simple shapes that are clean and elegant in their linearity, shorn of all decorative or functional elements. This preference clearly emerges in the poster created for the next Cersaie. The image – abstract with indistinct edges and a rigorous proportion – depicts a rectangle divided according to the golden proportion, an evident expression of the importance of geometry and the laws of mathematics as the foundations of architectural structures.
The principle of universal harmony or “golden proportion” (the ratio whereby the sum of two parts of a segment is to the larger part as the larger part is to the smaller part) lends balance and perfection to any composition. Recognised by the ancients as a tool for unifying multiplicity and harmonising discordance, even today the golden section – as demonstrated by Citterio in his representation – is used “to express the complete internal cohesion of shape”.
The principle of universal harmony or “golden proportion” (the ratio whereby the sum of two parts of a segment is to the larger part as the larger part is to the smaller part) lends balance and perfection to any composition. Recognised by the ancients as a tool for unifying multiplicity and harmonising discordance, even today the golden section – as demonstrated by Citterio in his representation – is used “to express the complete internal cohesion of shape”.
This sense of proportion and perfection are indeed the hallmarks of Cersaie, where each year over 1,000 exhibitors from more than 30 countries display the very best of world production in the field of ceramic tiles and bathroom furniture. The event is attended by about 90,000 visitors, including 30% from abroad, a figure unmatched by any other international tradeshow. Another outstanding figure is that of accredited journalists: last year there were 580, including 259 from abroad.
Cersaie, to be held from 26 to 30 September 2006 in Bologna, is a crucial appointment for professionals in the fields of architecture, interior design, real estate, distribution and installation, as well as members of the public who admire elegance and sophistication.
High-resolution images of the poster for Cersaie 2006 can be downloaded from the websites www.cersaie.it or www.italiatiles.com.
Cersaie Press Office - February 2006 - pressoffice@cersaie.it
Updated on: 29/08/2006
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